A healthy planet (and economy) needs a better model than buying and selling more and more things people don’t need. But can less truly mean more? With help from environmentalists, scientists, psychologists and product experts, we’ll come together for an evening of discussions and film screenings to unpick the issue of quality—exploring humanity’s destructive addiction to cheap crap and how we might begin to save ourselves from… ourselves.
An award-winning TV news correspondent, presenter, and filmmaker, Keme has reported from around the world on issues from human rights, to corruption, politics, and sport. He's also a passionate skier and bikepacker, and is often one of the few Black or Brown people on the trail. He co-founded Opening Up The Outdoors—a non profit breaking down barriers to outdoor sport and adventure for People of Colour.
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Born in Belgium, Nicolas has been mixing his passion for music and climbing for the past 25 years. It led him to push his limits climbing some of the most remote big walls on the planet in order to find the best acoustics for his music. Just like with music he likes all styles of climbing and he is mostly known for his cutting edge trad climbing and big wall free ascents.
Karin is a Professor in Marketing at the University of Borås, and has been at the forefront of consumer science for many years. Her latest book, "Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture", analyses the role of marketers in a society where problems of overproduction and overconsumption need to be recognised and addressed.
As Senior Director of Social Impact & Transparency, Wendy helps Patagonia better use its business as a force for good. Responsible for our commitments to labour and human rights, product traceability, claims transparency, and animal welfare, Wendy sees firsthand the positive and negative impacts businesses can have on people and planet.
Asket was created out of August & Jakob's frustration with how hard it was to find something as simple as a quality white t-shirt. They saw this frustration as an opportunity to challenge the fashion industry's dominant logic of planned obsolescence by reverting back to simplicity, quality and transparency.
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Jakob is the Purchasing Manager at Naturkompaniet—one of Scandinavia’s biggest outdoor retailers. With a goal of providing inspiration for those who want to get closer to nature, Naturkompaniet strives to make it easier and more enjoyable for people to explore the outdoors by providing clothing and gear for all types of adventure.
The Swedish Society for Nature Conservation is the largest environmental organisation in Sweden and a popular movement standing up for nature. Our vision is a sustainable future on a healthy and vibrant planet. We spread knowledge, chart environmental threats, propose solutions and influence politicians and authorities – locally, nationally, and globally. With over 200,000 members, we have the power to bring about change.
The Swedish Anglers Association is a non-profit organisation that represents recreational fishermen in Sweden. Since 1919, we have worked to make sport fishing accessible to everyone and to ensure healthy fish stocks in clean waters. In 2023, we carried out nature conservation work in 900 waters across Sweden and we took 48,000 children out for fishing and nature conservation activities.
Protect Our Winters Sweden (POW) is a membership-based NGO and the Swedish chapter of an international grassroots movement. Together, they galvanize the passionate outdoor community to lead the way in climate action through education, collaboration, and advocacy. POW Sweden builds and empowers alliances of passionate individuals, businesses, and communities who live and love the outdoors, driving systemic change and creating a better future for us all.
